How to create the most out of purpose-driven copy with the “7 pillars of effective Content”:

Achieving your brand’s marketing objectives – from building brand awareness to driving sales – with a clear marketing strategy is essential:

  • Create relevant content for our target audience.
  • Discern where the target audience hangs out.
  • Deliver heart-based content with the intention of service.
  • Conduct thorough research to find the relevant keywords and hashtags for the article or post.
  • Your business, only will be a business if the right people know about it.

I would like to bring to mind is a crucial principle:

When writing a piece of content, there is always a motivation behind it.

As personal brand builders, any impulse of creation is valuable, especially those moments – where we flow and play with the inspiration and insights we want to express.

Never discard any of your outputs! Even pieces crafted years ago can reignite inspiration and fill gaps in expression!

  • Review, adjust, and perform grammar checks.
  • Be clear in what you talk about and how*.
    *(Do you have your Customer Compass?)
  • Seek feedback from AI language models to refine the text.
  • Make sure your brand speaks to the audience with your copy and creatives.
  • Adjust accordingly according to your personal//brands tone of voice.*
  • Repurpose and distribute parts and segments tailored to your social media and ads campaigns.
GET YOUR CUSTOMER COMPASS HERE

CONTENT VALUE

By incorporating these pillars into your content creation strategy, you can effectively communicate your brand’s value proposition, build trust with your audience, and ultimately drive engagement and conversions.

1. AUTHORITY

Bring value and transformation to your audience. e.g. post one teaching a week. Demonstrating your expertise and authority in your field through valuable teachings and insights helps establish credibility and trust with your audience.

2. DESIRE

Connecting with your audience on an emotional level by sharing personal stories and experiences fosters a deeper connection and engagement.

3. LIFESTYLE

Showing how your offerings have positively impacted your own life or the lives of your clients helps to illustrate the real-world benefits and transformations your audience can expect.

4.EXPERTISE

Highlighting speaking engagements, media appearances, and other forms of recognition establishes your credibility and expertise in your industry.

5.BRAND

Celebrating your company’s achievements, milestones, and successes helps to reinforce your brand’s position and reputation.

6. CLIENT

Sharing success stories and testimonials from satisfied clients demonstrates the value and effectiveness of your products or services.

7. OFFER

Clearly describing your transformative products or services helps your audience understand the benefits and value they can expect from engaging with your brand.

How to go about it:

  • Ask chat GPT to make a SEO-friendly copy of the text to implement later on your website.
  • Create two posts from this text and save them in your LinkedIn folder.
  • Find the “7 pillars” in your text and save them in a Google Sheet.
  • Create seven headlines for the content and save them in a Google Sheet.
  • Download the sheets as CSV files on your desktop.
  • Create a folder structure with subfolders for social media platforms like LinkedIn, Blog, Pinterest, YouTube, etc.

For example:

  • Open Canva and create a new Instagram post.
  • Design the initial layout with your brand items, including space and fonts for your headline and text.
  • Bulk create: Select bulk-create and upload the CSV file for the headline. Apply the data, then proceed likewise with the text.
  • You should have seven pages.
  • Copy and create!

Now that you have all the copies and creatives, the SEO-friendly text version, you can post to our blog or website and organize the content calendar with your marketing material.

By following these steps, you can unlock the potential of purpose-driven content creation and repurposing to maximize your brand’s reach and impact. 

NEED MORE SUPPORT? BOOK A 60 MINUTE 1:1 TUTORIAL HERE

Content creation and repurposing

How to create the most out of purpose-driven articles and posts

When writing a piece of content, there is always a motivation behind it. As personal brand builders, any impulse of creation is valuable, especially those moments – where we flow and play with the inspiration and insights we want to express..

The first thing I would like to bring to mind is a crucial principle:

Never discard any of your outputs! Even pieces crafted years ago can reignite inspiration and fill gaps in expression!

Your business, only will be a business if the right people know about it.

Your brand speaks to the audience with your copy and creatives. Be clear in what you talk about and how*.

(Do you have your Customer Compass?)

GET YOUR CUSTOMER COMPASS HERE

Where it all starts:
The written piece.

Achiving your brand’s marketing objectives – from building brand awareness to driving sales – with a clear marketing strategy is essential:

  • Create relevant content for our target audience.
  • Discern where the target audience hangs out.
  • Deliver heart-based content with the intention of service.
  • Conduct thorough research to find the relevant keywords and hashtags for the article or post.
  • Review, adjust, and perform grammar checks.
  • Seek feedback from AI language models to refine the text.
  • Adjust accordingly according to your personal//brands tone of voice.*

Your post serves you in many ways:

You can repurpose and distribute parts and segments tailored to your social media and ads campaigns.

1. AUTHORITY

Bring value and transformation to your audience. e.g. post one teaching a week. Demonstrating your expertise and authority in your field through valuable teachings and insights helps establish credibility and trust with your audience.

2. DESIRE

Connecting with your audience on an emotional level by sharing personal stories and experiences fosters a deeper connection and engagement.

3. LIFESTYLE

Showing how your offerings have positively impacted your own life or the lives of your clients helps to illustrate the real-world benefits and transformations your audience can expect.

4.EXPERTISE

Highlighting speaking engagements, media appearances, and other forms of recognition establishes your credibility and expertise in your industry.

5.BRAND

Celebrating your company’s achievements, milestones, and successes helps to reinforce your brand’s position and reputation.

6. CLIENT

Sharing success stories and testimonials from satisfied clients demonstrates the value and effectiveness of your products or services.

7. OFFER

Clearly describing your transformative products or services helps your audience understand the benefits and value they can expect from engaging with your brand.

How to go about it:

  • Ask chat GPT to make a SEO-friendly copy of the text to implement later on your website.
  • Create two posts from this text and save them in your LinkedIn folder.
  • Find the “7 pillars” in the your and save them in a Google Sheet.
  • Create seven headlines for the content and save them in a Google Sheet.
  • Download the sheets as CSV files on your desktop.
  • Create a folder structure with subfolders for social media platforms like LinkedIn, Blog, Pinterest, YouTube, etc.

For example:

  • Open Canva and create a new Instagram post.
  • Design the initial layout with your brand items, including space and fonts for your headline and text.
  • Bulk create: Select bulk-create and upload the CSV file for the headline. Apply the data, then proceed likewise with the text.
  • You should have seven pages.
  • Copy and create!

Now that you have all the copies and creatives, the SEO-friendly text version, you can post to your blog or website and organize the content calendar with your marketing material.

By following these steps, you can unlock the potential of purpose-driven content creation and repurposing to maximize your brand’s reach and impact.

NEED MORE SUPPORT?

BOOK YOUR 60 MINUTE 1:1 CONTENT CREATION & REPURPOSE CLASS HERE

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