Content creation and repurposing

How to create the most out of purpose-driven articles and posts

When writing a piece of content, there is always a motivation behind it. As personal brand builders, any impulse of creation
is valuable, especially those moments – where we flow and play with the inspiration and insights we want to express..

The first thing I would like to bring to mind is:

A crucial principle: never discard any of your outputs. Even pieces crafted years ago can reignite inspirationand fill gaps in expression.

When thinking in marketing terms, we aim to treat this like a business, which only will be a business if the right people know about it. As our brand speaks to the audience, we know what we talk about and how. (Customer Compass*)

Achiving our brand’s marketing objectives – from building brand awareness to driving sales –
with a clear marketing strategy is essential:

  • Create relevant content for our target audience.
  • Discern where the target audience hangs out.
  • Deliver heart-based content with the intention of service.
  • We conduct thorough research to find the relevant keywords and hashtags for the article or post.

CONTENT VALUE

By incorporating these proofs into your content creation strategy, you can effectively communicate your brand’s value proposition, build trust with your audience, and ultimately drive engagement and conversions.

1.PROOF OF AUTHORITY

Bring value and transformation to your audience. e.g. post one teaching a week. Demonstrating your expertise and authority in your field through valuable teachings and insights helps establish credibility and trust with your audience.

2.PROOF OF DESIRE

Connecting with your audience on an emotional level by sharing personal stories and experiences fosters a deeper connection and engagement.

3.PROOF OF LIFESTYLE

Showing how your offerings have positively impacted your own life or the lives of your clients helps to illustrate the real-world benefits and transformations your audience can expect.

4.PROOF OF EXPERTISE

Highlighting speaking engagements, media appearances, and other forms of recognition establishes your credibility and expertise in your industry.

5.PROOF OF BRAND

Celebrating your company’s achievements, milestones, and successes helps to reinforce your brand’s position and reputation.

6.PROOF OF CLIENT

Sharing success stories and testimonials from satisfied clients demonstrates the value and effectiveness of your products or services.

7.PROOF OF OFFER

Clearly describing your transformative products or services helps your audience understand the benefits and value they can expect from engaging with your brand.

The written piece:

1. Review, adjust, and perform grammar checks.
2. Seek feedback from AI language models to refine the text.
3. Adjust accordingly.

Our post serves us in many ways:

We can repurpose and distribute parts and segments
tailored to our social media and ads campaigns.

How to go about it:

1. Ask chat GPT to make a SEO-friendly copy of the text to implement later on your website.
2. Create two posts from this text and save them in your LinkedIn folder.
3. Find the “7 proofs” in the text and save them in a Google Sheet.
4. Create seven headlines for the content and save them in a Google Sheet.
5. Reverse the order of the headlines and text segments.
6. Download the sheets as CSV files on your desktop.
7. Create a folder structure with subfolders for social media platforms like LinkedIn, Blog, Pinterest, YouTube, etc.

For example:

  • Open Canva and create a new Instagram post.
  • Design the initial layout with your brand items, including space and fonts for your headline and text.
  • Bulk create: Select bulk-create and upload the CSV file for the headline. Apply the data, then proceed likewise with the text.
  • You should have seven pages.
  • Copy and create!

Now that we have all the copies and creatives, the SEO-friendly text version, we can post to our blog or website
and organize the content calendar with our marketing material.

By following these steps, you can unlock the potential of purpose-driven content creation
and repurposing to maximize your brand’s reach and impact. 

*Customer compass: find out more here 

GET YOUR FREE DETAILED STEP-BY-STEP “CONTENT AND REPURPOSE” GUIDE HERE!

 

DOWNload THE FREE Content & REPURPOSING GUIDE

Content creation and repurposing

How to create the most out of purpose-driven articles and posts

When writing a piece of content, there is always a motivation behind it. As personal brand builders, any impulse of creation is valuable, especially those moments – where we flow and play with the inspiration and insights we want to express..

The first thing I would like to bring to mind is:

A crucial principle: never discard any of your outputs. Even pieces crafted years ago can reignite inspiration and fill gaps in expression.

When thinking in marketing terms, we aim to treat this like a business, which only will be a business if the right people know about it. As our brand speaks to the audience, we know what we talk about and how. (Customer Compass*)

Achiving our brand’s marketing objectives – from building brand awareness to driving sales – with a clear marketing strategy is essential:

  • Create relevant content for our target audience.
  • Discern where the target audience hangs out.
  • Deliver heart-based content with the intention of service.
  • We conduct thorough research to find the relevant keywords and hashtags for the article or post.

CONTENT VALUE

By incorporating these proofs into your content creation strategy, you can effectively communicate your brand’s value proposition, build trust with your audience, and ultimately drive engagement and conversions.

1.PROOF OF AUTHORITY

Bring value and transformation to your audience. e.g. post one teaching a week. Demonstrating your expertise and authority in your field through valuable teachings and insights helps establish credibility and trust with your audience.

2.PROOF OF DESIRE

Connecting with your audience on an emotional level by sharing personal stories and experiences fosters a deeper connection and engagement.

3.PROOF OF LIFESTYLE

Showing how your offerings have positively impacted your own life or the lives of your clients helps to illustrate the real-world benefits and transformations your audience can expect.

4.PROOF OF EXPERTISE

Highlighting speaking engagements, media appearances, and other forms of recognition establishes your credibility and expertise in your industry.

5.PROOF OF BRAND

Celebrating your company’s achievements, milestones, and successes helps to reinforce your brand’s position and reputation.

6.PROOF OF CLIENT

Sharing success stories and testimonials from satisfied clients demonstrates the value and effectiveness of your products or services.

7.PROOF OF OFFER

Clearly describing your transformative products or services helps your audience understand the benefits and value they can expect from engaging with your brand.

The written piece:

1. Review, adjust, and perform grammar checks.
2. Seek feedback from AI language models to refine the text.
3. Adjust accordingly.

Our post serves us in many ways: We can repurpose and distribute parts and segments tailored to our social media and ads campaigns.

How to go about it:

1. Ask chat GPT to make a SEO-friendly copy of the text to implement later on your website.
2. Create two posts from this text and save them in your LinkedIn folder.
3. Find the “7 proofs” in the text and save them in a Google Sheet.
4. Create seven headlines for the content and save them in a Google Sheet.
5. Reverse the order of the headlines and text segments.
6. Download the sheets as CSV files on your desktop.
7. Create a folder structure with subfolders for social media platforms like LinkedIn, Blog, Pinterest, YouTube, etc.

For example:

  • Open Canva and create a new Instagram post.
  • Design the initial layout with your brand items, including space and fonts for your headline and text.
  • Bulk create: Select bulk-create and upload the CSV file for the headline. Apply the data, then proceed likewise with the text.
  • You should have seven pages.
  • Copy and create!

Now that you have all the copies and creatives, the SEO-friendly text version, you can post to your blog or website and organize the content calendar with your marketing material.

By following these steps, you can unlock the potential of purpose-driven content creation and repurposing to maximize your brand’s reach and impact.

*Customer compass: find out more here 

GET YOUR FREE DETAILED STEP-BY-STEP “CONTENT AND REPURPOSE” GUIDE HERE!

 

DOWNload THE FREE Content & REPURPOSING GUIDE

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