Content creation and repurposing
![](https://hardtfeld.com/wp-content/uploads/2024/03/hardtfeld_contetcreationrepurposing.png)
How to create the most out of purpose-driven articles and posts
When writing a piece of content, there is always a motivation behind it. As personal brand builders, any impulse of creation is valuable, especially those moments – where we flow and play with the inspiration and insights we want to express..
The first thing I would like to bring to mind is a crucial principle:
Never discard any of your outputs! Even pieces crafted years ago can reignite inspiration and fill gaps in expression!
Your business, only will be a business if the right people know about it.
Your brand speaks to the audience with your copy and creatives. Be clear in what you talk about and how*.
(Do you have your Customer Compass?)
Where it all starts:
The written piece.
Achiving your brand’s marketing objectives – from building brand awareness to driving sales – with a clear marketing strategy is essential:
- Create relevant content for our target audience.
- Discern where the target audience hangs out.
- Deliver heart-based content with the intention of service.
- Conduct thorough research to find the relevant keywords and hashtags for the article or post.
- Review, adjust, and perform grammar checks.
- Seek feedback from AI language models to refine the text.
- Adjust accordingly according to your personal//brands tone of voice.*
Your post serves you in many ways:
You can repurpose and distribute parts and segments tailored to your social media and ads campaigns.
![](https://hardtfeld.com/wp-content/uploads/2024/03/hardtfeld_7pillars.jpeg)
1. AUTHORITY
Bring value and transformation to your audience. e.g. post one teaching a week. Demonstrating your expertise and authority in your field through valuable teachings and insights helps establish credibility and trust with your audience.
2. DESIRE
Connecting with your audience on an emotional level by sharing personal stories and experiences fosters a deeper connection and engagement.
3. LIFESTYLE
Showing how your offerings have positively impacted your own life or the lives of your clients helps to illustrate the real-world benefits and transformations your audience can expect.
4.EXPERTISE
Highlighting speaking engagements, media appearances, and other forms of recognition establishes your credibility and expertise in your industry.
5.BRAND
Celebrating your company’s achievements, milestones, and successes helps to reinforce your brand’s position and reputation.
6. CLIENT
Sharing success stories and testimonials from satisfied clients demonstrates the value and effectiveness of your products or services.
7. OFFER
Clearly describing your transformative products or services helps your audience understand the benefits and value they can expect from engaging with your brand.
How to go about it:
- Ask chat GPT to make a SEO-friendly copy of the text to implement later on your website.
- Create two posts from this text and save them in your LinkedIn folder.
- Find the “7 pillars” in the your and save them in a Google Sheet.
- Create seven headlines for the content and save them in a Google Sheet.
- Download the sheets as CSV files on your desktop.
- Create a folder structure with subfolders for social media platforms like LinkedIn, Blog, Pinterest, YouTube, etc.
For example:
- Open Canva and create a new Instagram post.
- Design the initial layout with your brand items, including space and fonts for your headline and text.
- Bulk create: Select bulk-create and upload the CSV file for the headline. Apply the data, then proceed likewise with the text.
- You should have seven pages.
- Copy and create!
Now that you have all the copies and creatives, the SEO-friendly text version, you can post to your blog or website and organize the content calendar with your marketing material.
By following these steps, you can unlock the potential of purpose-driven content creation and repurposing to maximize your brand’s reach and impact.
! OR LEARN HOW TO APPLY AI AUTOMATION
FOR ALL THE STEPS !
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My aim is to help you rise in love with yourself again.
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I combine the mystical
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on metaphysics and the science of art in a modern world.
I combine the mystical
with the mundane.
I express my love with a personal alchemists view
on metaphysics and the science of art in a modern world.
I combine
the mystical
with the mundane.
I express my love with a personal alchemists view on metaphysics and the science of art
in a modern world.
The content of this website and its external media is geverned by the copyright laws of GERMANY / WORLDWIDE.
It is not allowed to: share / use / reproduce or alter without explicit written permission by HARDTFELD / Jackie Hardt
IMPRINT // DATENSCHUTZ - DSGVO
The content of this website and its external media is geverned by the copyright laws of GERMANY / WORLDWIDE.
It is not allowed to: share / use / reproduce or alter without explicit written permission by HARDTFELD / Jackie Hardt
IMPRINT // DATENSCHUTZ - DSGVO
The content of this website and its external media
is geverned by the copyright laws of GERMANY / WORLDWIDE.
It is not allowed to: share / use / reproduce or alter
without explicit written permission
by HARDTFELD / Jackie Hardt
IMPRINT // DATENSCHUTZ - DSGVO